01 · Why we exist
Making it normal to talk about your mind
Looking after your mind should feel as ordinary as looking after your body. Every piece we sell helps fund that work, and we keep saying it out loud.
Treatment gap
84.5%
of people in India living with a mental health condition weren't getting treatment. (NMHS 2015–16)
Psychiatrists
0.3
for every 1 lakh people in India, according to the same survey.
cost, distance, and a lot of silence
Some of that gap is cost and distance. We think a lot of it is silence: not knowing what help looks like, or feeling you shouldn't need it.
A brand can't fix a health system. It can fund people who do this work well, and it can help the conversation feel normal, at home and over chai.
Where your money goes
From your order to their work, in four steps
You buy a piece
Made in India, in small numbers.
[₹ AMOUNT] is set aside
The same fixed amount on every piece, shown on your receipt.
It goes to [PARTNER NAME]
A registered Indian non-profit that already does this work.
We report it
Every quarter, with the partner's own receipt.
Our partner
[PARTNER NAME]
[One line on what they do.] Registration: [12A / 80G NUMBER].
What we do ourselves
Talk, honestly, and often
Monthly conversations
Once a month, a free live Q&A with a clinical psychologist registered with the Rehabilitation Council of India. You can send questions anonymously.
Checked before it's shared
Anything we publish that gives guidance on mental health care is reviewed by that psychologist first. We share real stories only with written consent.
In person, later
Small gatherings with our partner organisation, led by trained people. We will never run them as therapy ourselves.
Impact reports
Every rupee, in public
Our first report comes after our first full quarter of sales, with the partner's own receipt attached.
| Quarter | Pieces sold | Given | What it funded | Receipt |
|---|---|---|---|---|
| First quarter | To be published | To be published | To be published | To be published |
an honest note
We're a brand, not a clinic.
Our pieces are comforts and reminders. They don't treat anything, and they never replace a professional. If you're struggling, please reach out to someone trained to help.
Talk to someone
14416
Tele-MANAS is the Government of India's mental health helpline. It's free, open 24 hours a day, and you can speak in your own language.
Also good to know
If someone is in immediate danger, call 112.
Call 14416The First Light list
Be the first to know
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